Creativity at its Best

Creativity at its Best

I always get annoyed seeing a commercial in between any TV program or a movie, it distracts also annoys. I have seen lot of them using that space to take a quick loo break, smoke break, make a quick call or even to browse different channels.

After coming to USA and getting used to American commercials, damn, I started missing Indian Commercials. Indian Commercials, very creative, very interesting yet so simple.

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They stay in your mind fresh no matter how old they are. I am sure you can still recollect few commercials which are part of your childhood, humming all the way. To name a few Vicco Turmeric, Life Boy, Nirma, Gold spot, 7 Up, at least my age group will agree with me and different people will have different commercials in their back up memory.

I personally feel so many commercials in US TV channels are so stupid, only very few take effort to make sense like super bowl commercials, to be specific Bud commercials. But whereas, commercials in India will touch your heart immediately and stay in your mind forever.

So what makes Indian Commercials very different from the rest, why their quality is so high? I think its because of the crew behind it. There are so many talented professional behind it, to name a few. A R Rahman started his career as a music composer for a commercial, to name one, LEO Coffee. And the notable cinema photographer Rajiv Menon, he too started with commercials. Not only behind the crew members but also, the lead actors like Aravind swamy, Preity Zinta, Asin….etc.


Atleast me and my buddies grew up together seeing, feeling and also mocking these commercials. I dont want to miss them, thanks to Youtube, they have tubed almost everything there. But I am wondering who is doing this job now if all entered in to Movies. While wondering I also did a search on this and found interesting details.


I found a Numer Uno Team for current era, they are know as Ogilvy India


Ogilvy & Mather is an advertising agency based in New York City, founded by David MacKenzie Ogilvy, was a notable advertising executive. He has often been called “The Father of Advertising. Being said that, for some reasons I am not very impressed with the quality of work they provide in USA, but if you see the commercials in India provided by them, its breath taking. To name a few Fevicol,Happydent, Center Shock, Grasim, IBM, SBI life, Hutch, HSBC, Fed Ex, Hindustan Levers, Reid & Taylor and many more.
Why this difference? Because of these three creative heads behind it.



Piyush Pandey

S N Rane
Pratap Bose


Few of their Accolades